UYouTube utshintshe waba lelinye lamaqonga edijithali aziwayo emhlabeni. Izigidi ezininzi zeeklip zevidiyo zithunyelwa yonke imihla kodwa yipesenti encinci kuphela enokufikelela ukukhula okungaguqukiyo. Kuyo yonke imiba yomgangatho, ixesha elichithwe ukubukela ihlala iphakathi kwezona metrics zibalulekileyo kwimpumelelo yevidiyo. Ngaphandle kokuqina ixesha lokubukela nowona mxholo wevidiyo ukumgangatho ophezulu kunzima ukuba uqatshelwe.
Esi sikhokelo siya kucacisa iziseko zendlela yokujonga ixesha likaYouTube lithetha ntoni, kutheni kubalulekile ekuqaleni, njengo iindlela abadali banokuphucula ixesha lokubukela ngokwemvelo ngeendlela eziqinisekisiweyo ezihambelana ne-SEO yakutshanje kunye nezikhokelo zeqonga. Ukuba ungumfundi oqalayo okanye igqala lomdali, ukwazi ixabiso lexesha lokubukela kunokunyusa kakhulu ukusebenza kwejelo lakho.
Lithini ixesha lokubukela likaYouTube?
Ixesha lokubukela likaYouTube lelona ixesha elipheleleyo lokuba abantu babukele iividiyo zakho zeYouTube. Ilinganiswa nokuba ziiyure okanye imizuzu kwaye igubungela zonke iimbono kwijelo lakho.
Ngokuchasene nemibono, nto leyo ebonisa nje ukuba mangaphi na ividiyo ejongwe ngalo lonke ixesha lokubukela inqanaba lokubandakanyeka kwababukeli kunye nomgangatho wevidiyo. Ividiyo enemibono embalwa kodwa enexesha elide lokuyibukela iqhuba ngcono kunevidiyo enenani eliphezulu lokucofa., kodwa ngokugcinwa okuphantsi.
Amacandelo aphambili eXesha lokubukela
- Imizuzu ibukele
- Ixesha eliphakathi lokujonga
- Izinga logcino lwabaphulaphuli
- Ixesha lokubukela iSeshini
I-algorithm yeYouTube ithanda umxholo onjalo gcina abantu ixesha elide kwisiza ukuze ixesha lokubukela libe yinto ebalulekileyo yenqanaba.
Kutheni ixesha lokubukela libalulekile kuHlumo lukaYouTube
Ixesha lokubukela liyichaphazela ngokuthe ngqo indlela uYouTube awubhengeza ngayo umxholo wakho. Iividiyo ezinexesha esomeleleyo kwiscreen ziya kuba lula ukuba zibandakanywe:
- Iziphumo zophendlo
- Iividiyo ezicetyiswe sithi
- Phonononga iimpawu
- Iingcebiso zesondlo sasekhaya
Iinzuzo zeXesha eliPhezulu lokubukela
- Ukubonakala kuyanda
- Izikhundla ezibalaseleyo kukhangelo
- Ukubanakho ukwenza imali ngcono
- Igunya lomjelo elinamandla
- Ukukhula kwababhalisi ngokukhawuleza
Ngamagama alula, ixesha lokubukela lakha ukuthembana phakathi kwejelo lakho likaYouTube uYouTube kunye neYouTube.
Indlela i-algorithm kaYouTube elisebenzisa ngayo ixesha lokubukela
Inkqubo yeengcebiso zikaYouTube isekelwe ekwanelisekeni kwababukeli. Ubungakanani bexesha elichithwe ukubukela liphakathi kwezona milinganiselo zicacileyo zomxholo.
I-algorithm ivavanya:
- Ababukeli bayibukela ixesha elingakanani ividiyo yakho
- Kwimeko apho bafuna ukubukela iividiyo ezininzi emva kweyokuqala
- Isebenza kakuhle kangakanani ividiyo yakho xa ithelekiswa nomxholo ofanayo
Iividiyo ezenza iiseshini ezinde zithathelwa ingqalelo kakhulu nangona zinokuba neembono ezincinci ekuqaleni.
Ukuqonda ukugcinwa kwabaphulaphuli
Ukugcinwa kwabaphulaphuli bakho kubonisa ipesenti yababukeli bakho abajongileyo.
Iintlobo zokugcina
- Ukugcinwa ngokupheleleyo ipesenti yexesha elibukelweyo ukusuka ekuqaleni ukuya ekupheleni
- Ukugcinwa okuzalanayo – uthelekiso ngokuchasene neevidiyo ezifanayo
Ugcino oluphezulu lubhekisa kwi:
- Iintshayelelo eziqinileyo
- Ukuhanjiswa komxholo ofanelekileyo
- Ukwehla kombukeli omncinci
Uphuculo logcino luphakathi kwezona ndlela zisebenzayo zokuphucula ixesha elichithwe ukubukela.
Iindlela eziphilayo zokonyusa ixesha lokubukela likaYouTube
1. Yenza iiNdawo eziQinisayo
Ekuqaleni 5-10 imizuzwana imisela ababukeli’ isiphelo, nokuba bayahlala okanye bayahamba.
Iinkqubo ezigqwesileyo:
- Qala ngokuzibophelela okucacileyo
- Qinisekisa ukuba ulungisa umcimbi ngokukhawuleza.
- Ziphephe ii-intro ezinde okanye iilogo
I-hook eyomeleleyo inokunyusa amathuba okugcinwa ngoko nangoko.
2. Ukuhambisa Ixabiso Kwangethuba
Ababukeli bahlala bejikeleza ngenxa yokuba banelisekile.
Amaqhinga:
- Yabelana ngolwazi olunokwenzeka ngokukhawuleza
- Musa ukusebenzisa izongezo ezingeyomfuneko
- Gcina ukulandelelana komxholo
Okukhona ababukeli banokuzuza kwaye kokukhona behlala ixesha elide.
3. Yandisa Ubude beVidiyo ngokuCwangcisiweyo
Iividiyo ezinde zinokukhokelela kwixesha elingakumbi lokubukela nangona kunjalo kufuneka bonwabise.
Iingcebiso:
- Iividiyo ezimfutshane zezisombululo ezikhawulezayo
- Iividiyo eziphakathi ezinezifundo
- Iividiyo ezinde zeenkcazo ezinzulu
Musa ukwandisa ubude ngokungenammiselo. Uthethathethwano luhlala lubaluleke kakhulu kunobude bexesha.
4. Phucula iSakhiwo sokubalisa amaBali
Ukubalisa amabali kunceda ukugcina ababukeli bebandakanyeka ngokweemvakalelo.
Sebenzisa:
- Isiqalo esicacileyo, phakathi kwaye nkqu neyokugqibela
- Imibuzo evuselela umdla
- Utshintsho olulula phakathi kwamacandelo
Ukuhamba okubalisayo kunokunciphisa ukwehla kwaye kwandise ixesha leeseshoni.
5. Sebenzisa iPateni yokuphazamisa
Ukuphazamiseka kwepateni kuphinda kuqwalaselwe ababukeli.
Imizekelo:
- Utshintsho olubonakalayo
- Ukwahluka kwethoni
- Iingcebiso zesikrini
- Isahluko siyatshintsha
Ezi ndlela zobuchule zinciphisa isithukuthezi kwaye zandise amagophe okugcina.
6. Gcina i-Branding engaguqukiyo
Ukungqinelana kwakha ukuqhelana.
Gxininisa kwi:
- Isitayela esifanayo kwisitayile sale vidiyo.
- Ulwakhiwo oluqikelelwayo
- Cacisa isazisi se-niche
Ababukeli banokuhlala ixesha elide bebukele ukuba bayayazi into abanokuyilindela.
UCwangciso loMxholo wexesha eliPhakamileyo lokubukela
Ukukhetha Imixholo Efanelekileyo
Izifundo ezinesakhono esiphezulu sokubukela ngokuqhelekileyo:
- Izisombululo kwimiba eqhubekayo
- Funa ingcaciso
- Nceda abafundi bafunde inyathelo ngenyathelo
Isiqulatho esihlala siluhlaza sithande ukuba ngcono ekuhambeni kwexesha.
Ulungelelwaniso lweNjongo yegama elingundoqo
Tshatisa umxholo nenjongo yombukeli:
- Imibuzo yolwazi
- Indlela-yokukhangela
- Izihloko zokuthelekisa
Xa okulindelweyo kuhambelana nomxholo Ugcino kuphucula ngokwemvelo.
Isihloko kunye neNkcazelo yoLungiso lwexesha lokubukela
UPhuculo lwesihloko
Isihloko esinamandla:
- Yenza umdla
- Ubeka izinto ezilindelekileyo
- Iyanqanda i-clickbait
Izihloko ezingachanekanga zinciphisa ugcino kwaye zinefuthe ekusebenzeni kwexesha elide.
Inkcazo yokuPhucula
Iinkcazo kufuneka zibandakanye:
- Gxininisa ixabiso levidiyo
- Nika umongo
- Xhasa ukubaluleka kwesemantiki
Iinkcazo ezicacileyo zandisa amathuba okuba zifumaneke kwaye ziphucule ukwaneliseka kombukeli.
IiThumbnails kunye noBudlelwane bexesha lokubukela
I-Thumbnails ichaphazela unqakrazo, Nangona kunjalo ixesha lokubukela lisekelwe kumgangatho womxholo..
Iinkqubo ezigqwesileyo:
- Imifanekiso ecocekileyo necacileyo
- Iintetho eziqhutywa ziimvakalelo
- Isicatshulwa esifutshane
I-thumbnail enkulu iya kutsala ababukeli, ngelixa ividiyo entle ibagcina bonwabile.
Indima yoLuhlu lokudlalwayo kuHlumo lwexesha lokubukela
Uluhlu lokudlala lunceda ukwandisa ixesha lokubukela ngokudlala iividiyo ezinxulumene nale uyibukeleyo.
Iingenelo:
- Ikhuthaza ukubukela iifilimu ngokuzinkcinkca
- Ukuphucula igunya lejelo
- Igcina ababukeli bonwabile ixesha elide
Yenza uluhlu lokudlala lube nengqiqo kwaye ugxininise ekuqhubekeni kwesihloko.
Iimpawu zokuBambisana nabaphulaphuli ezixhasa ixesha lokubukela
Uthethathethwano lonyusa ukuzithemba kwi-algorithm.
Khuthaza:
- Amagqabantshintshi
- Ukuthandwa
- Imirhumo
- Jonga isiqendu esilandelayo
Ababukeli abasebenzisanayo badla ngokuhlala ixesha elide kwaye babuye rhoqo.
Ukungqinelana kunye noKulayishwa rhoqo
Ukuhambelana yindlela yokuqeqesha ukuziphatha kwabaphulaphuli.
Indlela ecetyiswayo yile:
- Ishedyuli yokulayisha esisigxina
- Uhlobo lomxholo oqikelelwayo
- Umgangatho ubaluleke ngaphezu kobuninzi
Uninzi lwabadali abathembekileyo banexesha elingakumbi lokubukela ngokomndilili.
Iimpazamo eziqhelekileyo ezilimaza ixesha lokubukela
Zilumkele ezi mpazamo:
- Iintshayelelo ezinde
- Umxholo ophinda-phindayo
- Umgangatho wesandi osezantsi
- Ulwakhiwo alukho endaweni
- Izihloko zobuxoki
Isisombululo kule miba sisodwa siya kwandisa kakhulu ukugcinwa.
Ukulinganisa iNdlela yokuSebenza kweXesha
Iimetriki eziphambili zokulandelela:
- Ubude bexesha lokujonga
- Igrafu yokugcina abaphulaphuli
- Imithombo yezendlela
- Ubude beseshoni
Uphuculo olusekwe kwidatha lukhokelela kuhlumo oluzinzileyo.
Ubuchule bexesha elide bexesha lokubukela eliZinzileyo
Yakha Igunya
Umxholo wengcaphephe unceda ukwakha ukuthembeka kunye nokunyaniseka.
Ukuphucula uMgangatho weMveliso
Isandi esicacileyo kunye nemifanekiso ecacileyo yehlisa ukudinwa phakathi kwababukeli.
Gxininisa kumava oMjongi
Ngalo lonke ixesha qiniseka ukuba uyabuza: “Ngaba ndingabukela oku ngokupheleleyo?”
Ixesha lokubukela kunye nokwenza imali
Ixesha elide lokubukela lingcono:
- Intengiso-ukusebenza
- Uzinzo lwengeniso
- Ukuthembela kwebrand
Abakhangisi bathanda amajelo abandakanye ababukeli.
Indlela Ixesha lokubukela elakha ngayo iGunya leSitishi
Ixesha lokubukela libonakaliswa:
- Umgangatho womxholo
- Ukwaneliseka kwababukeli
- Ukufaneleka kweNiche
Phezulu ixesha lokubukelas beka ijelo njengomthombo othembekileyo.
Ikamva lokuPhuculwa kwexesha lokubukela
I-SEO ye-YouTube yanamhlanje igxile kuyo:
- Ukwaneliseka kwababukeli
- Amanqanaba asekelwe kwiseshoni
- Ubunzulu bomxholo
- Uthethathethwano oluyinyani
Abadali ababeka ixabiso ngaphezu kweendlela ezimfutshane kunokwenzeka ukuba bafumane impumelelo kwixesha elide.
Iingcamango Zokugqibela
YouTube ixesha lokubukela ayingomba wamaqhinga kunye neendlela ezimfutshane. Imalunga ukwenza umxholo abantu abangathanda ukuwubukela ngokwenene. Ukuba ugxile kwiimfuno zabaphulaphuli bakho, lungelelanisa iividiyo zakho ngokuchanekileyo kwaye unikeze ixabiso lokubukela rhoqo linyuka ngokwemvelo.
