I-YouTube iyanda isikhathi sokubuka yisona sizathu esikhulu sokukhula kwesikhathi eside kwe-YouTube. Uma okuqukethwe kwakho kungabukwa umphakathi, I-YouTube ngeke iyiphushe, kungakhathaliseki ukuthi izithonjana zakho noma izihloko zikhanga kangakanani. Emnothweni wanamuhla oqhudelana kakhulu nokudala isikhathi sokubuka asiseyona iqhinga noma iqhinga; iwuhlelo olwakhelwe ukwakhiwa phezu kwezimiso zokusebenza kwengqondo, ukuxoxa indaba SEO, kanye nokwethemba. Lo mhlahlandlela ophelele uzochaza konke odinga ukukwazi ukuze ukhulise isikhathi sewashi lakho ngokwemvelo, ngokuziphatha nangokuqhubekayo, kuyilapho unamathela ekuthuthukisweni kwamanje kwe-SEO kanye nezimiso ze-E-E-A T.
Siyini Isikhathi Sokubuka se-YouTube nokuthi Kungani Kubalulekile
Isikhathi sokubuka se-YouTube siyinani lemizuzu ababukeli abayichitha bebuka amavidiyo akho. Akukhona kuphela ngemibono kodwa kumayelana ubude besikhathi ababukeli abasichitha bebuka amavidiyo akho.
Uma i-algorithm ye-YouTube ibuyekeza okuqukethwe izobuza umbuzo owodwa oyinhloko:
Ingabe okuqukethwe kuheha ababukeli?
Uma ukwazi ukuphendula”yebo,” I-YouTube izoklomelisa umsebenzisi ngokuthi:
- Ukubonakala okukhulu emiphumeleni yosesho
- Imininingwane eyengeziwe ekuphakeleni okutholakalayo ukuze ilandwe
- Amathuba okuvela kumavidiyo aphakanyiswe inkampani
- Ukukhula kwesiteshi ngokushesha
Uma impendulo ingekho ividiyo izonyamalala kancane, ngisho nalapho ihlanganyela kusukela ekuqaleni.
Indlela I-algorithm ye-YouTube Esisebenzisa Ngayo Ngempela Isikhathi Sokubuka
Ukuqonda lokho i-YouTube ecabanga ukuthi kubalulekile ekwandiseni isikhathi esichithwa ubuka.
Isikhathi Sokubuka vs Ukubuka
Ividiyo ehlanganisa:
- 1000 imibono, futhi 70 70% ukugcinwa
iyohlala ishaya - 10,000 imibono kanye a 10 ukugcinwa kwamaphesenti
Lokhu kungenxa yokuthi i-YouTube ibeka inani eliphakeme kukho ukwaneliseka komsebenzisi kunamanye amamethrikhi ayize nje.
Isikhathi Sokubuka Kweseshini
I-YouTube futhi ilandelela ukuthi abantu bahlala isikhathi esingakanani kusayithi ngemva kokubuka ividiyo. Uma okuqukethwe kwakho kunxenxa ababukeli ukuthi baqhubeke nokubuka amavidiyo, sonke isiteshi sizothola ukwethembeka.
Izimpawu Zokugcina Izithameli
Amathrekhi e-YouTube:
- Okokuqala 30 ukugcinwa kwemizuzwana
- Izindawo zokulahla ezimaphakathi nevidiyo
- Izinga lokuqedwa
- Ukubukela kabusha
Ngayinye yalezi zici ithinta ngqo amazinga.
Kungani Amavidiyo Amaningi Ehluleka Ukwengeza Isikhathi Sokubuka
Ngaphambi kokuthi uthole indlela engcono kakhulu yokulungisa isikhathi esichithwe ubukele, kubalulekile ukwazi isizathu esenza amavidiyo angasebenzi.
Ukuvuleka Okubuthakathaka
Imizuzwana emihlanu kuya kweyishumi nanhlanu ekuqaleni iyingxenye ebaluleke kakhulu yendaba yonke. Abadali abaningi bachitha lesi sikhathi:
- Izingeniso ezinde
- Izithombe zelogo
- Imikhonzo ejwayelekile
- Yakha kancane umongo
Ababukeli bayakwazi ukuchofoza basuke ngokuphazima kweso.
Asikho Isakhiwo Esicacile
Uma izibukeli zingazi ukuthi ividiyo ibhekephi bese iyahamba, bazokwenza. Ukungahambisani nokugeleza kungabangela ukulahlekelwa ukugcinwa.
Ukungafani Phakathi Kwesihloko Nokuqukethwe
I-Clickbait ingakhuphula ukuchofoza, nokho kunciphisa isikhathi osibukayo. I-YouTube iyakwazi ukubona lokhu ngokushesha.
Ulwazi Olugcwele
Ulwazi oluningi olungenaso ijubane lungase luxake ababukeli futhi lunciphise ukusebenza kahle.
IPsychology Behind High Watch Time
Ukuze uthuthukise isikhathi sokubuka se-YouTube, udinga ukuqonda isizathu sokuthi kungani abantu bebukele.
Izikhala Zelukuluku
Abantu abaluthandi ulwazi olungaphelele. Ukuze udale ilukuluku, ukungaqambi amanga kuyisihluthulelo.
Iphethini iyaphazamisa
Izinguquko ezibukweni, iphimbo noma ukunyakazisa kungenza kabusha ukunaka futhi kumise isithukuthezi.
Ukuzibandakanya Kwemizwelo
Abantu bahlala isikhathi eside uma benelisekile:
- Ixazulula inkinga yangempela
- Ixoxa indaba ehlobene
- Ivusa imizwa noma ukuphuthuma
Ukwethemba kanye Negunya
Abantu ababuka kakhulu kungenzeka bakholelwe ukuthi umdali uyayazi indaba abaxoxa ngayo.
Ukudala Ihuku Elinamandla Elikhulisa Isikhathi Sokubuka
I-hook iyisisekelo sokubuka isikhathi sokukhula.
Yini Eyenza Ihuku Eliqinile
Ihuku elinamandla:
- Isho ngokucacile inzuzo
- Idala ukuphuthuma
- Isihloko sifana ncamashi
- Ithembisa uguquko
Hook Izibonelo (Umqondo)
Esikhundleni se:
“Le vidiyo yenzelwe ukuphromotha ukunwetshwa kwe-YouTube.” …”
Sebenzisa:
“Abadali abaningi bayalahlekelwa 70% yababukeli okokuqala 30 imizuzwana–namuhla ngizokukhombisa ukuthi ungakumisa kanjani lokho.”
Okokuqala 30 Umthetho wamasekhondi
Okokuqala 30 imizuzwana yesikhathi sakho kufanele ihlanganise:
- Qinisekisa isihloko
- Thola ukubuka kuqala kwalokho okuzayo
- Susa ukungabaza
- Susa iziphazamiso
Ukuhlela Amavidiyo Okugcina Okuphezulu
Isakhiwo sisiza ababukeli ukuthi bahlale begxilile ngisho nalapho bephazamisekile.
Isakhiwo Sesikhathi Sokubuka Esiqinisekisiwe
- Hook (0-15 imizuzwana)
- Inkokhelo nokubuka kuqala kwesithembiso
- Okuqukethwe kwesinyathelo ngesinyathelo
- Ama-Micro-cliffhangers
- Isiphetho esiqinile esingaholela kokuqukethwe okwengeziwe
Sebenzisa ama-Open Loops
Kungumqondo omuhle ukusho okuthile okungachazwa esikhathini esizayo. Lokhu kusiza ukugcina izibukeli zihehekile.
Izindlela Zokuxoxa Izindaba Ezikhulisa Isikhathi Sokubuka
Ubuciko bokuxoxa indaba abuseyona into ewubukhazikhazi.
Kungani Izindaba Zisebenza
Izindaba zivuselela inkumbulo, umzwelo nokusiza ukugxila. Ngisho nokuqukethwe kwezemfundo kungasebenza kangcono uma kuhlanganiswe endabeni.
Ifomula Yendaba Elula
- Inkinga
- Ukuzabalaza
- Ukutholwa
- Isixazululo
- Umphumela
Sebenzisa lokhu nasezifundweni.
Izindlela Zokugcina Ezibonakalayo Ezivimbela Ukuyeka
Isikhathi sokubuka asigcini nje ngamazwi, imayelana nezithombe.
Gcina i-Visual Motion
Okubukwayo okumile kungaba yisicefe. Engeza:
- Ukusondeza okucashile
- I-engeli yekhamera iyashintsha
- Umbhalo esikrinini
- Okugqamile okuvela kokubonakalayo
Susa Isikhathi Esifile
Isekhondi ngalinye elichithwe ngaphandle kwenjongo linciphisa ukugcinwa. Sika:
- Amakhefu amade
- Ukuphindwa kwemisho
- Isigcwalisi esingasebenzi
Ubude bokuqukethwe kanye nobudlelwano besikhathi sokubuka
Amavidiyo amade awasendisi isikhathi esichithwe ukuwabuka.
Ideal Video Ubude
Ubude obuphumelela kakhulu bu:
- Inqobo nje uma kudingeka
- Kafushane ngangokunokwenzeka
Ividiyo yemizuzu eyisithupha enayo 70% ukugcinwa kungcono kunevidiyo eyimizuzu engama-20 enayo 20 ukugcinwa kwamaphesenti.
Lapho Amavidiyo Amade Asebenza
Iziqeshana zevidiyo ezinde zisebenza kahle uma:
- Isihloko siyinkimbinkimbi futhi sidinga ucwaningo oluningi.
- Ijubane linamandla
- Isakhiwo sisobala
Ukusebenzisa Izihloko Ukwengeza Isikhathi Sokubuka (Hhayi Ukuchofoza nje)
Izihloko ezilungiselelwe i-SEO zidinga ukuhambisana nenjongo yababukeli.
Izimiso Zesihloko Zokugcinwa Okuphezulu
- Thembisa umphumela ocacile noqondile
- Ungadayisi.
- Qiniseka ukuthi okuqukethwe kufana ngokunembile
- Sebenzisa ukwethembeka, amazwi athinta inhliziyo
I-SEO Ihlangana NePsychology
Izihloko kufanele zenelise kokubili
- Inhloso yokusesha
- Ilukuluku lomuntu
Izithonjana Ezisekela Isikhathi Sokubuka
Izithonjana zingathinta isikhathi sewashi ngokungaqondile.
Kungani Izithonjana Zibalulekile
Uma izithonjana zingakhangi izethameli ezifanele, bese sincipha isikhathi sokubuka.
Imithetho Yesithonjana Sokugcinwa Okuphezulu
- Umzwelo owodwa oyinhloko
- Umbhalo omfushane
- Sula ukugxila
- Ukugqama okubonakalayo
Amasu Okugcina Izithameli Okuthuthukisa
Thola Amaphuzu Okukhipha
Funda lapho ababukeli beyeka khona bese ulungisa:
- Ukuhamba kancane
- Okubonwayo
- Ukucaca
Phinda Ubandakanye Izibukeli Phakathi Kwevidiyo
Buza imibuzo, shintsha ithoni, noma uveze inani elizayo.
Ukusebenzisa Uhlu Lwadlalwayo Ukwengeza Isikhathi Sokubuka Sisonke
Uhlu lwadlalwayo luyiziphindaphinda zesikhathi ezisebenzayo zokubukwa.
Kungani Uhlu Lwadlalwayo Lusebenza
Bona:
- Khuthaza ukubukela ukuzitika
- Nweba ubude besikhathi
- Thuthukisa igunya lesiteshi
Isu Lohlu lwadlalwayo oluhlakaniphile
Qoqa amavidiyo ngo:
- Ukujula kwesihloko
- Izinga lamakhono
- Uhambo lwesibukeli
Layisha Ukungaguquguquki kanye Nokukhula Kwesikhathi Sokubuka
Ukuletha ngokungaguquki imiphumela ekuthembekeni nasekuzinzeni kwe-algorithm.
Kungani Ukuvumelana Kubalulekile
Isitimela sokulayisha njalo
- I-algorithm
- Izithameli zakho
Isikhathi sokubuka sikhuphuka ngendlela engokwemvelo ngokuhamba kwesikhathi.
I-Viewer Trust kanye ne-E-E-A-T Principles
Ukuze uthuthukise isikhathi sokubuka se-YouTube kubalulekile ukwethenjwa.
Isipiliyoni
Imininingwane yangempela yokwabelana Hhayi nje izinkolelo-mbono ezivuselelwe.
Uchwepheshe
Cacisa futhi ngokuzethemba.
Igunya
Ungaguquguquki ku-niche yakho.
Themba
Thembeka. Gwema ihaba.
Ukuthuthukiswa Kwe-SEO Okusekela Isikhathi Sokubuka
I-SEO ayigcini nje ngamazwi.
Sesha Ukuqondanisa Inhloso
Ividiyo yakho kufanele iphendule umbuzo ngokugcwele.
Ukuhlobana kweSemantic
Ngokwemvelo, mboza izihlokwana ezihlobene.
Izimpawu Zokuthembisana
Isikhathi sokubuka sinyusa izinga le-SEO.
Izinganekwane Ezivamile Mayelana Nesikhathi Sokubuka Se-YouTube
Inganekwane 1: Amavidiyo Amade Ahlala Ewina
Amanga. Ukugcinwa kubaluleke kakhulu.
Inganekwane 2: I-Clickbait Isiza Ukukhula
Amanga. Kungaqeda ukwethembana kanye nesikhathi sokubuka.
Inganekwane 3: Ukuhlela Uyedwa Kulungisa Ukugcinwa
Amanga. Isu libaluleke kakhulu kunemiphumela.
Amasu Athuthukile Okukhula Isikhathi Sokubuka
Ukwendlaleka Kokuqukethwe
Nikeza inani ngokusebenzisa izendlalelo, ukuze ababukeli bazizwe baziswa kulo lonke.
Ukwakha Ukulindela
Buka kuqala amavidiyo esikhathi esizayo ngobuqili.
Ukuqondanisa Komphakathi
Bhekana ngqo nezidingo zakho eziqondiswe kubabukeli.
Ukulinganisa Isikhathi Sokubuka Kuphumelela Ngokufanelekile
Gxila ku:
- Isikhathi esimaphakathi sokubuka
- Amagrafu okugcina
- Ababukeli ababuyayo
Hhayi nje okokubuka.
Isu Lesikhathi Eside Lokubuka ku-YouTube
Ukwenyuka kwesikhathi sokubuka kuhlanganisa konke.
Yakha Ama-Ecosystems Okuqukethwe
Ividiyo ngayinye kufanele ikwazi ukusekela enye.
Thuthukisa imethrikhi eyodwa ngesikhathi
Qala ngokuthi:
- Hook
- Isakhiwo
- Ukubanjwa
Khona-ke, isikali.
Imicabango yokugcina: Ukunyuka Kwesikhathi Esiqhubekayo Sokubuka ku-YouTube
Isikhathi sokubuka se-YouTube siyanda akusho ubuqili noma izinqamuleli. Imayelana nokuletha inani langempela, ukuqaphela ababukeli bakho nokuhlela okuqukethwe kwakho ukuze kudonse ababukeli bakho ngokwemvelo’ ukunaka. Uma amavidiyo akho ethakazelisa futhi ethembekile, kanye nokwakhiwa ngamasu, ababukeli bakho’ isikhathi sikhula ngokushesha, kanjalo nokwethembeka kwesiteshi sakho.
Abadali abaphumelelayo ku-YouTube akubona abanomsindo kakhulu noma abagqama kakhulu. Laba yilabo abazi ababukeli babo kahle futhi babagcine benentshisekelo kuze kube sekugcineni.
