UYouTube uyanyuka kwixesha lokubukela sesona sizathu siphambili sokukhula kwexesha elide kweYouTube. Ukuba umxholo wakho awujongwa luluntu, UYouTube akayi kuyityhala, nokuba zibonakala zinomtsalane kangakanani izithontsi zakho okanye izihloko. Kuqoqosho lwanamhlanje olukhuphisana kakhulu kunye nobuchule bokukhula ixesha lokubukela ayiselilo iqhinga okanye iqhinga; yinkqubo eyilelwe ukuba yakhelwe phezu kwemigaqo yengqondo, ukubalisa amabali SEO, kunye nokuthembela. Esi sikhokelo sibanzi siya kuchaza konke okufuneka ukwazi ukuze wongeze ixesha lokubukela kwakho ngokwasemzimbeni, ngokuziphatha nangokuzinzileyo, ngelixa ubambelela kwezona phuhliso lwangoku lwe-SEO kunye nemigaqo ye-E-E-A T.
Yintoni ixesha lokubukela likaYouTube kwaye kutheni kubalulekile
Ixesha lokubukela likaYouTube linani lemizuzu ababukeli abayichitha bebukele iividiyo zakho. Ayisiyombono kuphela kodwa imalunga ubude bexesha ababukeli abalichitha bebukele iividiyo zakho.
Xa i-algorithm yeYouTube iphonononga umxholo iya kubuza umbuzo ophambili:
Ngaba umxholo utsala ababukeli?
Ukuba unokuphendula”Ewe,” UYouTube uya kuvuza umsebenzisi ngo:
- Ukubonakala okukhulu kwiziphumo zophendlo
- Iinkcukacha ezithe kratya kwifidi ekhoyo ukuze ikhutshelwe
- Amathuba okuvela kwiividiyo ezicetyiswe yinkampani
- Ukukhula kwetshaneli ngokukhawuleza
Xa impendulo ingeyiyo ividiyo iya kuncipha kancinci kancinci, kwanaxa idibana kwasekuqaleni.
Indlela i-algorithm yeYouTube elisebenzisa ngayo ngokwenene ixesha lokubukela
Ukuqonda into ecingwa nguYouTube kubalulekile ekwandiseni ixesha elichithwe ukubukela.
Ixesha lokubukela vs iiJongo
Ividiyo ebandakanya:
- 1000 iimbono, kwaye 70 70% ugcino
iyakuhlala ibetha - 10,000 iimbono kunye a 10 ugcino ekhulwini
Oku kungenxa yokuba iYouTube ibeka ixabiso eliphezulu ulwaneliseko lomsebenzisi kunezinye iimetrics ezingamampunge nje.
Ixesha lokubukela iseshoni
I-YouTube ikwalandelela ukuba abantu bahlala ixesha elingakanani kwindawo emva kokubukela ividiyo. Ukuba umxholo wakho uhenda ababukeli ukuba baqhubeke bebukele iividiyo, lonke ijelo liya kufumana ukuthembeka.
Iimpawu zokugcina abaphulaphuli
Iingoma zikaYouTube:
- Ekuqaleni 30 ukugcinwa kwemizuzwana
- Iindawo zokulahla phakathi kwevidiyo
- Umlinganiselo wokugqitywa
- Ukubukela kwakhona
Nganye kwezi zinto zichaphazela ngokuthe ngqo ukuhlelwa.
Kutheni iividiyo ezininzi zisilela ekunyuseni ixesha lokubukela
Ngaphambi kokuba ufumane indlela efanelekileyo yokulungisa ixesha elichithwe ukubukela, Kubalulekile ukwazi isizathu sokuba iividiyo zingasebenzi.
Ukuvuleka okubuthathaka
Imizuzwana emihlanu ukuya kwelishumi elinesihlanu ekuqaleni yeyona nxalenye ibalulekileyo yebali lonke. Abadali abaninzi bachitha eli xesha:
- Iintshayelelo ezinde
- Iimpawu zelogo
- Imibuliso eqhelekileyo
- Kancinci ukwakha umxholo
Ababukeli bayakwazi ukucofa kude ngephanyazo.
Akukho Lwakhiwo lucacileyo
Ukuba ababukeli abazi ukuba ividiyo ibhekisa phi kwaye ushiye, baza ku. Ukungahambelani nokuhamba kunokubangela ukulahleka kokugcina.
Ukungafani phakathi kwesihloko kunye nesiqulatho
I-Clickbait inokunyusa unqakrazo, nangona kunjalo kunciphisa ixesha olibukelayo. UYouTube uyakwazi ukubona oku ngokukhawuleza.
UkuLayisha ulwazi
Ulwazi oluninzi olungahambelaniyo lunokugqithisa ababukeli kunye nokusebenza okuphantsi.
IPsychology emva kwexesha eliphakamileyo lokubukela
Ukonyusa ixesha lokujonga likaYouTube, kufuneka uqonde isizathu sokuba abantu babukele.
ImiGaba yokufuna ukwazi
Abantu bayalucekisa ulwazi olungaphelelanga. Ukwenzela ukudala umdla, ukungaxoki ngundoqo.
Ipateni iyaphazamisa
Utshintsho kwimbonakalo, ithoni okanye isantya sinokubuyisela ingqalelo kwaye siyeke ukukruquka.
Ukuzibandakanya ngokweemvakalelo
Abantu bahlala ixesha elide xa bonelisekile:
- Usombulula umba wokwenene
- Ibalisa ibali elinxulumeneyo
- Ibangela iimvakalelo okanye ukungxamiseka
Ukuthemba kunye neGunya
Abantu ababukela ngakumbi badla ngokukholelwa ukuba umdali uyawazi umbandela abawuxubushayo.
Ukudala iHook enamandla eyandisa ixesha lokubukela
Ikhonkco sisiseko sokubukela ukukhula kwexesha.
Yintoni eyenza iHook eyomeleleyo
Ikhonkco elinamandla:
- Ichaza ngokucacileyo inzuzo
- Yenza ungxamiseko
- Isihloko sihambelana ngqo
- Ithembisa inguqu
Hook imizekelo (Ingcamango)
Ngaphandle kwe:
“Le vidiyo yenzelwe ukukhuthaza ukwandiswa kweYouTube.” …”
Sebenzisa:
“Abadali abaninzi bayaphulukana 70% yababukeli okokuqala 30 imizuzwana–namhlanje ndiza kukubonisa indlela yokuyeka loo nto.”
Eyokuqala 30 Seconds Rule
Eyokuqala 30 imizuzwana yexesha lakho kufuneka ibandakanye:
- Qinisekisa isihloko kwakhona
- Fumana umboniso wento ezayo
- Susa amathandabuzo
- Ziphelise iziphazamiso
Ulwakhiwo lweeVidiyo zokuGcina Ubuninzi
Ulwakhiwo lunceda ababukeli bahlale begxile naxa bephazamisekile.
Ulwakhiwo lweXesha lokuLinda oluqinisekisiweyo
- Hook (0-15 imizuzwana)
- Intlawulo kunye nomboniso wesithembiso
- Umxholo wenyathelo ngenyathelo
- Micro-cliffhangers
- Isiphelo esinamandla esinokukhokelela kumxholo omninzi
Sebenzisa i-Open Loops
Kuhle ukukhankanya into enokuchazwa kwixesha elizayo. Oku kunceda ukugcina ababukeli bexakekile.
Ubuchwephesha bokubalisa amabali Okwandisa ixesha lokubukela
Ubugcisa bokubalisa abusabuyonto yanto.
Kutheni Amabali Asebenza
Amabali avuselela inkumbulo, uvakalelo kunye nokunceda ukugxila. Nkqu nomxholo wemfundo unokusebenza ngakumbi xa ufakwe ebalini.
Ifomula yeBali elilula
- Ingxaki
- Ukuzabalaza
- Ukufunyanwa
- Isisombululo
- Isiphumo
Sebenzisa oku kwii-tutorials kwakhona.
IiNdlela zokuGcina eziBonakalayo eziThintela ukuLahla
Ixesha lokubukela alikho malunga namagama kuphela, imalunga nemifanekiso.
Gcina intshukumo ebonakalayo
Izinto ezibonwayo ezimile zinokudika. Yongeza:
- Izoom ezifihlakeleyo
- Iinguqu ze-engile yekhamera
- Umbhalo kwiscreen
- Amagqabantshintshi okubonakalayo
Susa ixesha lokufa
Isekhondi nganye echithwe ngaphandle kwenjongo inciphisa ukugcinwa. Sika:
- Ikhefu elide
- Uphinda-phindo lwamabinzana
- Isihluzi esingasebenziyo
Ubude bomxholo kunye noBudlelwane bexesha lokubukela
Iividiyo ezinde azilongezeli ixesha elichithwe uzibukele.
Ubude bevidiyo obufanelekileyo
Obona bude busebenzayo bu:
- Kangangokuba ifuneka
- Ngokufutshane kangangoko
Ividiyo yemizuzu emithandathu ene 70% ukugcinwa kungcono kunevidiyo yemizuzu engama-20 enayo 20 ugcino ekhulwini.
Xa Iividiyo Ezinde Zisebenza
Iiklip zevidiyo ezinde ziyasebenza xa:
- Umbandela untsonkothile kwaye ufuna uphando oluninzi.
- Isantya sinamandla
- Ulwakhiwo lucacile
Ukusebenzisa izihloko ukunyusa ixesha lokubukela (Hayi nje Ukucofa)
Izihloko ezilungiselelwe i-SEO kufuneka zihambelane nenjongo yababukeli.
Imigaqo-siseko yesihloko soGcino oluPhezulu
- Thembisa ngesiphumo esicacileyo nesingqalileyo
- Musa ukuthengisa.
- Qinisekisa ukuba umxholo uhambelana ngokuchanekileyo
- Sebenzisa ngokunyanisekileyo, amazwi aneemvakalelo
I-SEO idibana nePsychology
Izihloko kufuneka zanelise zombini
- Ukukhangela injongo
- Ukufun' ukwazi kwabantu
IiThumbnails ezixhasa ixesha lokubukela
Izithonjana zinokuchaphazela ixesha lewotshi ngokungathanga ngqo.
Kutheni iThumbnails ibalulekile
Ukuba i-thumbnails ayikhangeli kubaphulaphuli abachanekileyo, ke ixesha lokubukela liyancipha.
Imithetho yeThumbnail yoGcino oluPhezulu
- Imvakalelo enye ephambili
- Isicatshulwa esifutshane
- Ugxininiso olucacileyo
- Umahluko obonakalayo
IziCwangciso zokuGcina abaphulaphuli
Chonga iiNdawo zokuLahla
Funda apho ababukeli bayeka khona kwaye ulungelelanise:
- Ukuhamba ngesantya
- Okubonwayo
- Ukucaca
Phinda ubandakanye ababukeli phakathi kweVidiyo
Buza imibuzo, tshintsha ithoni, okanye utyhile ixabiso elizayo.
Ukusebenzisa uludwe lokudlala ukunyusa ixesha lokubukela lilonke
Uluhlu lokudlala luphindaphinda ixesha olusebenzayo lokubukela.
Kutheni uludwe lweengoma lusebenza
Bona:
- Khuthaza ukubukela ukuzinkcinkca
- Yandisa ixesha leseshoni
- Phucula igunya lejelo
Isicwangciso soLuhlu lokudlala oluhlakaniphile
Yahlulahlula iividiyo nge:
- Ubunzulu besihloko
- Inqanaba lezakhono
- Uhambo lokubukela
Layisha Ukungaguquguquki kunye nokuKhula kwexesha lokubukela
Ukuhambisa ngokuqhubekayo iziphumo ezihambelanayo ekuthembekeni kunye nokuzinza kwe-algorithm.
Isizathu Sokuba Ukungavisisani Kubalulekile
Ukulayisha rhoqo uloliwe
- I-algorithm
- Abaphulaphuli bakho
Ixesha lokubukela linyuka ngendlela yendalo ngokuhamba kwexesha.
Ukuthenjwa koMjongi kunye nemigaqo ye-E-A-T
Ukuphucula ixesha likaYouTube lokubukela kubalulekile ukuthembana.
Amava
Iimbono zokwenyani zokwabelana Hayi nje iithiyori ezihlaziyiweyo.
Ubungcali
Cacisa kwaye ngokuzithemba.
Igunya
Hlala uhambelana kwi-niche yakho.
Thembela
Nyaniseka. Kuphephe ukuzibaxa izinto.
UPhuculo lwe-SEO oluxhasa ixesha lokubukela
I-SEO ayikho nje ngamagama.
Khangela Ulungelelwaniso lweNjongo
Ividiyo yakho kufuneka iwuphendule ngokupheleleyo umbuzo.
Ukufaneleka kweSemantic
Ngokwemvelo, gubungela imixholwana enxulumeneyo.
Iimpawu zokuthethana
Ixesha lokubukela linyusa izinga le-SEO.
Iintsomi eziqhelekileyo malunga nexesha lokubukela likaYouTube
Intsomi 1: Iividiyo ezinde zihlala ziphumelela
Bubuxoki. Ukugcinwa kubaluleke ngakumbi.
Intsomi 2: Clickbait Unceda Ukukhula
Bubuxoki. Inokuphelisa ukuthembana kunye nexesha lokubukela.
Intsomi 3: Ukuhlela Wedwa Kulungisa Ugcino
Bubuxoki. Ubuchule bubaluleke ngaphezu kweziphumo.
IiTeknikhi zokuKhula kweXesha eliPhezulu
Umaleko woMxholo
Ukubonelela ngexabiso ngeeleya, ukuze ababukeli bazive bexatyisiwe kulo lonke.
Ulwakhiwo Lolindelo
Jonga iividiyo ezizayo ngobuchule.
Ulungelelwaniso loLuntu
Jongana ngqo neemfuno zakho ekujoliswe kuzo zabaphulaphuli.
Ukulinganisa Ixesha lokubukela Impumelelo ngokuchanekileyo
Gxininisa kwi:
- Ubude bexesha lokujonga
- Iigrafu zokugcina
- Ababukeli ababuyayo
Hayi nje iimbono.
Isicwangciso sexesha elide lokubukela kuYouTube
Ukongezwa kwexesha lokubukela kuhlanganisa yonke into.
Yakha Content Ecosystems
Ividiyo nganye kufuneka ikwazi ukuxhasa enye.
Phucula iMetric enye ngexesha
Qala nge:
- Hook
- Ulwakhiwo
- Ukugcinwa
Emva koko, isikali.
Iingcamango Zokugqibela: Ixesha lokubukela likaYouTube eliZinzileyo Lonyuka
Ixesha lokubukela likaYouTube liyanyuka ayithethi ubuqhophololo okanye iindlela ezimfutshane. Imalunga nokuhambisa ixabiso lokwenyani, ukuqaphela ababukeli bakho kunye nokwakha umxholo wakho ukuze utsale ababukeli bakho ngokwendalo’ ingqalelo. Xa iividiyo zakho zinomdla kwaye zinyanisekile, ngokunjalo yakhiwe ngobuchule, ababukeli bakho’ ixesha liyanda ngoko nangoko, kunye nokuthembeka kwejelo lakho.
Abadali abaphumeleleyo kuYouTube ayingobantu bangxolayo okanye abakhwaza kakhulu. Aba ngabo babaziyo ababukeli babo ngokucokisekileyo kwaye babagcine benomdla kude kube sekupheleni.
